Built on Integrity.
Coaching and software for home service & trade businesses.
Built by an operator, not a theorist. Jon Gaiter served as General Manager of a franchise painting company (2024 to 2026), building the systems that kept operations running smoothly and the software its crews price jobs with.
Remote, nationwide · Home services, trades and contractors
Sound familiar?
- Every quote, schedule and fire runs through you
- Revenue is up, but you can't tell which jobs make money
- Pricing is a gut call
- Good salespeople and crews don't stick
- You have software, but nobody uses it the same way twice
Those are systems problems, not effort problems. Systems can be fixed.
Results from running the work
Real work in a real business, not a case study.
Jon served as General Manager of a franchise painting company (2024 to 2026). This is the work that kept its operations running smoothly.
Clear numbers, every month
Going through the P&L line by line with the owner, so decisions get made from real numbers.
Pricing tied to job costs
Tracking gross profit by crew and job type, so pricing follows real margins instead of gut feel.
Hands-on in the field
Running the work from inside the market, close to the crews and the customers.
A hiring system
A recruiting process, 30-60-90 onboarding plans and pay plans, so hiring runs the same way every time.
A new line of work
Building a commercial bidding and estimating function to take on commercial projects.
Software that fits
Topcoat, Quickcoat, a crew field app and KPI dashboards, each one built because the business needed it.
How we work together
Start with a call. Go as far as it makes sense.
Free strategy call
$0 · 30 min
Thirty minutes on your numbers, and whether we're a fit.
Profit & Systems Blueprint
$5,100 · about 6 weeks
A review of your numbers and your systems, ending in a written 90-day plan.
Coaching
From $899/mo
Monthly calls, KPI reviews and hands-on help. Three tiers by revenue.
The tools are already built.
Jon builds the software and uses it to run the business. Where a tool will save you time, we can put it to work for you.
- Topcoat and Quickcoat, painting estimating apps
- A crew field app
- Financial models and KPI dashboards
- Commission tracking
Frequently asked questions
Who do you work with?
Owners of home service and trade businesses: painting, home improvement, roofing, HVAC, plumbing, electrical, landscaping, cleaning and similar. The best fit is an owner doing $500K or more who wants out of the day-to-day. Under that, start with the Blueprint or the software.
Is it all remote?
Yes. We work by video call and shared documents with owners across the US.
Do I need to use your software?
No. We'll point you to tools that fit your business, and sometimes that's what you already have. Topcoat and Quickcoat are there if you paint.
What's the commitment?
The strategy call is free. The Blueprint is a one-time fee. Coaching has a three-month minimum, then it's month-to-month.
How does the pricing compare?
Trade coaching generally runs $500 to $5,000 a month, and we price a little under the going rate. Every price is on the consulting page, with no 'call for a quote' games.
Why should I listen to you?
Because we run the work. Jon served as General Manager of a franchise painting company (2024 to 2026), and everything above comes from that work.
Pick the door that fits.
Book a free 30-minute strategy call, start with the Blueprint, or try the software. Every price is on the consulting page.